A Little About Me

I have been working with multiple processes, tools and systems to support the sale and delivery of online and mobile advertising for 15 years.

I have been specializing in the programmatic landscape but have also spent many years working directly with some of the largest Ad Agencies in the world by managing direct sold campaigns.

Ad trafficking, yield management and strategic partner relationships are all skills in which I excel at. I am also skilled in the measurement, collection and analysis of website data for optimizing online usage. I am accomplished on an extensive amount of analytic platforms, ad servers and software systems. I am certified in GAM premium with a background experience on all major ad servers. Including an SMS Ad Server that was the first of its kind and built from the ground up.

Proficient in GAM, Amazon Marketplace, Prebid, and S2S platforms.

A deep knowledge of the Ad Serving ecosystem. Everything from DSPs, SSPs, Exchanges, Ad Servers, Ad Networks, Header Bidding, Prebid and the online revenue reporting and services that come with it.

Experience with both Instream and Outstream Video Ad Serving along with the current protocols and IAB standards. This includes experience with video player integration, placement optimization and video analytics.

Experience with data privacy regulations like GDPR and CCPA and the implementation of consent platforms.
Other areas of expertise on the operations side include:
- - Troubleshooting and monitoring of demand connections.
  - Identifying discrepancies and broken integrations.
  - Quality control and malicious advertising monitoring.
  - Revenue and Demand Optimization.
  - Strategic Partner relationships.

Online Advertising Operations

Static Media

With the tremendous success of the Zergnet revenue model that I helped build, Static Media was born. Static Media was created to expand portfolio of digital media brands across all major content verticals.

With more than 25 different digital media brands, over 220 million page views a month and over 22 million Youtube subscribers, Static has become a leader in digital content media. I have personally helped grow revenue for each of these brands and help generate over a 100 Million dollars in revenue. On top of growing and managing all website revenue, I have also helped implement GDPR consent platforms, Video advertising players and manage direct sales campaigns and brand sponsorships.

Zergnet

ZergNet is the only content recommendation company focused on sending incremental traffic & unique visitors to our partners at scale. In exchange for implementing our content recommendation module, we promote your content on our publishing partners including: Conde Nast, Time, NBC, AOL, Viacom, Warner Bros, Rodale, Wenner, Fox, American Media

and most major media companies.

I joined Zergnet in 2015 to help build their revenue model while the company was still pre-revenue. With the traffic share platform focusing on digital content, the next step in the growth of the company was generating revenue. Along a small but very skilled team, I helped launch several in-house content brands and then began monetizing them via digital advertising.

ChaCha Search

ChaCha which was founded by Scott Jones and was a human-guided search engine that provided free, real-time answers to any question, through its website, SMS text messages or by the mobile app.

I alongside just one other team mate was responsible for managing all of the digital advertising which was the main source of revenue for all ChaCha platforms. Managing an in-house built SMS ad server, trafficking direct sold campaigns and handling all programmatic revenue were just a few of the things I was responsible for. Being a nimble startup I worked along side top executives and management to help accomplish all of our goals.ChaCha mobile app. At his height it was one of the largest platforms on the internet.

Social Reactor - Affiliate Marketing

Social Reactor was a premium social media engagement platform launched as a fully owned subsidiary of ChaCha. Social Reactor provides advertisers with access to more than 250 million engaged followers of social influencers and celebrities on social media platforms such as Twitter and Tumblr, enabling brands and marketers to effectively target and engage with their audience.

With Social reactor being tied to the brands owned by ChaCha, I joined the team of Social Reactor to make sure we were helping drive top line revenue to the largest brands more efficiently. During my time at Social Reactor we analyzed the engagement of all of the influencers based upon what content performed best for their brand and help drive revenue growth via programmatic advertising.

Local Digital Consulting

With experience in many forms of advertising and digital media production, I have consulted for several small local business when in need for help in the digital landscape.

Being from the Indianapolis area, I have worked with several different companies locally across different industries.

This includes help with Google AdWords and Google AdSense for local advertising. Online and site building for a better digital presence. And even help with logo building, tech setup and video production.

All different forms of digital media is something I have always been passionate about so using the skills I have built over the last several decades to help local business is something I have always enjoyed doing.

Traditional Media

Local Television

WTVW - Fox 7 - Evansville, IN

Nexstar Broadcasting Group

Worked on the production Crew in both the studio and in the field. Primarily responsible as the audio engineer during the Primetime show but also helped with camera work and editing for other shows.